How to Send an Effective Cold Email
The digital age has brought about tons of new technology, and with it comes new sales tactics. Virtual “cold calling,” or sending emails to potential clients offers a quick way to reach a mass amount of people. Unfortunately, an automated message might end up unread in a junk folder. Follow these tips to turn a scripted message into a closed sale.
Be Professional
When writing an email, use a tone similar to how you would speak on the phone. Be personable, courteous, and always remember you are speaking as a representative of your company. Your text should be conversational yet always remain professional. Use full sentences, appropriate grammar, and avoid acronyms or texting lingo.
Ask Open-Ended Questions
The main goal of a cold email is to enter into a conversation with a potential customer. You can’t sell if someone doesn’t respond to your email. Offer some prompting by asking open-ended questions a customer would feel comfortable answering. Instead of asking if a client is interested in a product or service (which could be answered with a yes or no), ask why they are interested. Getting a customer to talk will not only ensure they will respond to a cold email, but it makes it easier for you to pitch directly to their interests or needs.
Add a Personal Touch
Potential clients receive lots of calls or emails from companies making blanket statements about what the company can do for them. These automated messages can get repetitive and downright boring. Add a personal spark to let your clients know you are invested and interested in them on an individual level. An inspirational quote, professional image, or even a quirky subject line can make you more memorable and provide a foot in the door with a customer. Remember, provide something to get the conversation started and the rest of your job becomes simple.
