Remember These 5 Important Things on a New Website
Whether you run a brick and mortar business or an online company, your website is an extension of your work in the tangible world. Consumers depend on this platform to further represent what it is that you actually do. It’s your digital proof, your Internet fingerprint.
So when creating your website, there are several things every web page should include. While you can spice it up with fancy colors, flashy banners, or different fonts, you’ve got to make sure you include the bare essentials. Here are 5 must-haves for your wonderful new website:
Your customers want to get to know you. Anyone who’s stumbled across your website with no clue as to what you do should leave with a definite idea of who you are and what you do. Make sure your information is clear and concise. A few simple sentences that explain what your company does is more than ideal.
This is similar to the about section, but not quite. If you’re a sole proprietor or big business this is where you go into depth about your story. Tell them the reason for which you do what you do. In the about, you give them the ‘what’ and the ‘how’, but in the Bio section you give them the ‘why’.
Blogs are useful for attracting regular and steady traffic to your website. They keep your consumers involved and thinking about what you might be working on next. Building this level of anticipation creates an organic and loyal foundation for your consumer base that can’t be duplicated anywhere else.
So you’ve told the world what you do, and you’ve (hopefully) mentioned that you do it well. But let them hear it from someone else. Direct feedback from past clients builds a different kind of credibility for you and the services you provide. If someone else can speak honestly on your behalf, the more compelled they’ll feel to learn more about you.
Once they are impressed by your amazing content, they’ll want a way to keep in touch. Don’t leave them lost in the wind. Contact information is best displayed at the very top corners or the very bottom of the page, away from the main content.
Just 15 years ago, there might have been reason to believe that a website for your business wasn’t that important. In today’s world, it’s probably just as important as your business or what you’re selling. Don’t neglect the power of the digital world. Make it spectacular and make it attractive. But above all else, don’t forget the basics.
Don’t neglect the power of the digital world.
Make it spectacular and make it attractive. But above all else, don’t forget the basics.