How effective are your ads?
A PPC Audit at its most basic level is an analysis of your Paid Search Campaigns, their structure, keywords, ads, tracking, and performance. A PPC audit is a great way to start any PPC project, as it can help you clearly identify the areas that need improving, so you can prioritize them and work through them in manageable chunks. It’s also a powerful tool for evaluating and optimizing your current campaigns, as well as improving your ROI and minimizing cost.
What makes Bold Digital Marketing Different?
All of the PPC Audits done through Bold Digital Marketing start with an onboarding consultation. This will help us understand your unique selling proposition and your company structure, along with the long and short term goals for your company, which many don’t associate as directly important to PPC.
We analyze your current or new keywords to make sure you bid on the correct keywords to minimize competition, reduce cost, and focus on the types of goods and services that are most profitable for your business.
We utilize Query Analysis to target your customers at different milestones in the sales cycle. For example, focusing on a long-tail keyword such as ‘40x30x20 metal buildings for sale’ will drive less overall conversions, but the ROI will likely be much higher because a long search phrase like this is indicative of a person in “buy mode.”
Geo-targeting is often overlooked – a mistake that can make a huge difference in the quality of inbound leads. It doesn’t help you if someone needs your products/services in Alaska if you’re in Austin!
Make sure you are using best practices. Just changing the rotation of ads, or pausing certain creatives, can make an instant positive impact.
SEM gurus will argue endlessly about the usefulness of visible quality scorer, but it shouldn’t be overlooked. This metric can give you more insight to your campaign than any other.
Mobile & Tablet
Is your marketing mobile friendly? Are you making the most of mobile-optimized ads? According to Google, 50% of all local searches are being done with a mobile device; if your website’s landing pages aren’t mobile friendly, you may be shooting your search engine marketing efforts in the foot.
We analyze the ‘Hello-to-Goodbye’ of your conversion process. Could you be inadvertently hurting the conversion rates of otherwise properly targeted searches?
Bold Digital Marketing has the processes and experience to help your business evaluate and maximize the effectiveness of your PPC efforts by putting the focus squarely on where it should be: your bottom line!