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What’s Happening Now in Search Engine Optimization

Learn what's new in SEO to form your SEM Strategy

SEO and Paid Search News

  • Dos and don’ts of PPC advertising for universities 20 Feb 2017 15:40 Search Engine Land If you’re a marketing manager of a post-secondary education institution (or a PPC agency working on its behalf), then you already know that universities, colleges and similar organizations present specific challenges (and opportunities) for online …
  • 7 tips for small manufacturers thinking about using AdWords 13 Feb 2017 21:56 Search Engine Land In my 17 years as a B2B SEO and marketing consultant, I hadn’t really considered giving PPC a go until Google changed the layout for its search results to remove right-side ads on desktop and to increase the number of ads appearing above the organic …
  • Conversion Pipeline selected by The Great Courses (TGC) to... 01 Feb 2017 22:26 SF Gate Conversion Pipeline, a leading provider of digital marketing solutions, announced its selection by The Great Courses (TGC) to provide digital advertising, focusing on search marketing in support of their family of web properties. The Great Courses offers …
  • BH Digital Marketing Services 28 Jan 2017 13:25 Omaha World-Herald You’ve heard the terms thrown around, PPC, SEM, SEO, Google AdWords, CPM, but what do they all mean. “Search Engine Marketing” or SEM, was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities PPC. …
  • Commercial success: 3 last-minute PPC tips to pump up the effectiveness of Super Bowl LI TV ad buys 27 Jan 2017 21:00 Search Engine Land Ah, Super Bowl Sunday. There is no bigger day for football — or advertisers. And whether they’re on their couch or at a neighborhood watering hole, fans of both will be tuning in to Super Bowl LI in droves. Sure, Super Bowl Sunday is about football. But …
  • SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of 24 Jan 2017 01:55 Search Engine Land A Google search for “Holism” yields no ads, but the following definition: “the theory that parts of a whole are in intimate interconnection, such that they cannot exist independently of the whole, or cannot be understood without reference to the whole, …
  • Attention search marketers: ALL keywords are branded keywords! 24 Jan 2017 01:50 Search Engine Land Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content (those with trademarks and company names) from more generic search terms. After all, branded keywords tend to be “unicorns” — in PPC, these …
  • Are you writing too much content? 24 Jan 2017 01:15 Marketing Land How much content is too much content? Writers have been debating this question for centuries, if not millennia. Back in the 1800s, book authors were paid per page, so literary greats like Victor Hugo literally wrote as much as possible. However, while …
  • Create new possibilities for your SEO & SEM campaigns 18 Jan 2017 00:31 Search Engine Land 2016 brought incredible developments in both SEO & SEM. From the emergence of AI, search engine algorithm changes, new formats like ETAs, call extensions and voice search the complexity of managing SEO and SEM has become more complex than ever. And …
  • BH Digital Marketing Services 11 Jan 2017 21:16 Omaha World-Herald You’ve heard the terms thrown around, PPC, SEM, SEO, Google AdWords, CPM, but what do they all mean. “Search Engine Marketing” or SEM, was once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities PPC. …