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What’s Happening Now in Search Engine Optimization

Learn what's new in SEO to form your SEM Strategy

SEO and Paid Search News

  • Small business SEO: Your questions answered 27 Jun 2017 00:50 Search Engine Land Being a small business is tough. Many businesses fail in the first year, and many more will not make it to the five-year mark. But even established businesses can fail if they are unable to adapt to changing times. Marketing is difficult — digital …
  • 5 Online Marketing Integrations Successful Businesses Use 26 Jun 2017 05:18 EContent Magazine With online spend set to become the preferred method of shopping, it’s unsurprising that recent statistics indicate the average digital marketing spend for businesses will reach $118 billion (£91.4 billion) by 2021. However, investing this amount into …
  • Why Facebook and Google Want to Market Your Reputation Online 22 Jun 2017 16:32 Entrepreneur Can I trust you? If I can trust you, I'll share a little secret with you. I want to buy from you! Of course, if I can't trust your business, I'm going to buy from a company that shows me I can trust them more than you. This is the subconscious …
  • Confused.com chief marketer: Be flexible and stay customer-focused 20 Jun 2017 06:05 Marketing magazine Flexibility is key to survival Reinvention like Madonna or Lady Gaga will be key to your success in an ever-changing world. When I was EMEA brand director at Cadbury, I didn’t realise then that it was only my first incarnation as a marketer. My first …
  • 2017 growth hacks: Optimizing organic market share 15 Jun 2017 03:46 Search Engine Land Welcome back to my eight-part series providing growth hacks to search marketers. I began by sharing growth hacks for protecting your valuable branded keywords in PPC, including teaming up with affiliates and knocking out unwanted competitors with search …
  • Jaywing : Epiphany talks at SearchLeeds & IMRG’s Peak Connect Conference 13 Jun 2017 15:07 4-traders If you're attending SearchLeeds 2017 on Thursday 15th June, make sure you don't miss the two presentations from Epiphany's experts to gain the latest insights into PPC and SEO. Speaking on the main stage at 2:05pm, Epiphany's head of PPC, …
  • LSI Keywords for SEO: What You Need to Know 13 Jun 2017 14:48 marketingprofs.com LSI keywords are one of the latest and greatest trends and tools in search engine optimization. The snazzy sounding digital marketing acronym stands for latent semantic indexing, which isn't nearly as confusing as it sounds. It just means that an LSI …
  • Real Estate SEO: The Ultimate Guide for 2017 11 Jun 2017 18:29 Fitsmallbusiness For many agents, real estate SEO might as well be voodoo. Include some magic keywords, burn some sage to pay tribute to the internet gods, and boom, you’re on the front page of Google. Easy right? Nope. You’ll need a time machine to do that. The reality …
  • It's Here: The Finalized MozCon 2017&nbspAgenda 27 May 2017 14:49 Moz That sound you hear is the coming together of MozCon 2017. [You can hear that, right? It's not just me.] With less than two months to go, most of the nuts and bolts of the event have been fastened together to create what looks to be one of the …
  • How to compare paid search and organic search without sounding foolish 26 May 2017 03:01 Search Engine Land Last week, I had the misfortune of encountering perhaps the most misguided thread on digital marketing I’ve ever seen on Twitter (which is saying something), in which an SEO declared unequivocally that “organic search traffic beats paid traffic for every …