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What’s Happening Now in Search Engine Optimization

Learn what's new in SEO to form your SEM Strategy

SEO and Paid Search News

  • Take a deep dive on search and social. Attend a workshop at SMX Advanced. 26 Apr 2017 00:40 Marketing Land SMX Advanced pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, June 12 at the Bell Harbor Convention Center in Seattle. You’ll pick one workshop for …
  • Paid search analytics: What treasures are hiding in your data? 01 Apr 2017 00:07 Search Engine Land On the surface, paid search analytics seems pretty straightforward. You just drop a code snippet on your page and go, right? Unfortunately, while setting up paid search analytics is fairly simple, using that data in a way that benefits your business can …
  • Attend SMX Advanced for SEO & SEM tactics that work. Rates increase next week! 28 Mar 2017 22:05 Search Engine Land 10 years of SMX Advanced For the past 10 years, search marketers have purchased every available seat for Search Engine Land’s SMX Advanced. This year will be no different. Don’t miss this once-a-year opportunity to attend the only advanced search …
  • Study: PPC cannot accurately identify winning organic titles 28 Mar 2017 22:03 Search Engine Land Title tags are a meaningful on-page ranking factor and are among the most influential factors in determining click-through rate (CTR) from search engine results pages. Higher CTR not only drives more traffic immediately, it also improves organic rankings …
  • Omnicore Expands by Launching Digital Marketing Services to... 27 Mar 2017 14:27 SF Gate Omnicore, a full-service digital marketing agency, has opened a new office in Dubai to reach the area’s businesses, startups and entrepreneurs; the company’s full set of digital marketing solutions helps any client, of any size, in any industry, be …
  • Beware these 7 sneaky PPC attribution tricks 24 Mar 2017 01:08 Search Engine Land PPC account managers are held to exacting performance standards. Their efforts are judged by KPIs like Return on Ad Spend (ROAS) and CPA (Cost Per Acquisition). That sounds simple enough. But it’s a lot easier to set tough performance standards than to …
  • Helpful Tips for Doing Search in a Low-Volume&nbspNiche 20 Mar 2017 15:02 Moz SEO — you know, that thing you do whereby everyone and their mother will find your site on the web. Easy, right? “Can you SEO this page for me?” or “We’re about to launch a webinar. Can you SEO-ify it, please?” I’m sure most of you reading this can …
  • Eye Tracking in 2017 for Google Hotel Searches: Why the Old Rules Don’t Apply 20 Mar 2017 13:41 Hotel Online By Tris Heaword When one of the first eye-tracking studies on Google search engine results pages (SERPs) came out in 2005, researchers from Mediative discovered that there was a distinct pattern to the way people read the pages—what became known as the “ …
  • The State of Searcher Behavior Revealed Through 23 Remarkable&nbspStatistics 14 Mar 2017 13:56 Moz One of the marketing world's greatest frustrations has long been the lack of data from Google and other search engines about the behavior of users on their platforms. Occasionally, Google will divulge a nugget of bland, hard-to-interpret information …
  • What to expect when you attend SMX West. Here’s your special preview! 03 Mar 2017 01:53 Marketing Land SMX West is every SEO and SEM’s dream. Join us March 21–23 for a tactic-packed agenda with more than 100 dynamic and authoritative speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, PR, social media or any other …