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PPM – Pay Per Impression

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Platforms like AdWords will charge a flat CPM fee in a PPM campaign.

Make an Impression with PPM

Pay Per Impression, or PPM, is a type of online advertising that means paying a fee each time your ad is displayed on a particular page. Many online advertising services like Google Adwords and Facebook offer PPM options for marketing your business effectively and inexpensively. The most well-known way of operating a campaign for PPM ads is a flat fee per thousand impressions. This is known as CPM, or cost per thousand impressions, with the M being the Latin numeral for 1,000. CPM has one key advantage over other forms of digital marketing – when done strategically, it can be significantly less expensive than PPC marketing, and deliver similar results.

PPM Gets you the most bang for your advertising buck

Simply put, implementing PPM marketing is one of the most inexpensive ways to gain visibility for your company, attract customers, and make money. The main complaint advertisers have about PPM is that it is difficult to gauge if users are noticing your ads. This is why it’s critical to have a team of PPM Managers fighting for your company’s success with specialized SEM tools and a track record of success in Search Engine Marketing.

Any type of search engine marketing, including PPM, has the same huge benefit: searchers can land on your website with a single click. If the goal for your online marketing is to grow your business, advertise your small or e-commerce business, or attract more customers without the need for visitors to actually click on an ad, PPM ads are a powerful and cost-effective weapon in your arsenal.

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